Danish jeweler Pandora whose charms and bracelets have become signature gift items in Hong Kong, has just unveiled a standout range, the Rose Collection, as part of it autumn and winter line of charms, rings, bracelets, necklaces, lockets, and earrings.
The Rose Collection, featuring timeless and elegant designs and made from a special metal blend, was introduced to Hong Kong on Monday. The jewelry will be in stores next month.
Pandora is assuring women the collection's softly lit color imbued with a mix of coppery, silvery, rosy, and golden hues, will flatter all skin tones. Women should be encouraged considering that Pandora's universe of contemporary, affordable, and feminine jewelry allow them to express their personal style.
Over the years, the brand has widened its appeal and expanded its product range.
Pandora Jewelry Asia-Pacific, General Manager for Hong Kong and Macau, Patrick Chan, says the brand launches seven collections a year. And he notes with pride that Pandora's charms and bracelets continue to retain their allure.
Pandora Group's latest financial performance reflect the popularity of its jewelry, especially charms and bracelets. The group announced on Tuesday that revenue from charms increased by 10 percent year-on-year to 2.69 billion Danish krone (HK$3.11 billion) in the second quarter of this year. Revenue from charms in EMEA and Asia Pacific increased by about 20 percent and 50 percent respectively.
Revenue from bracelets increased by 34 percent driven by the Moments and Essence collections. This was mainly due to nine new bracelets launched this year, as well as successful promotions in select markets.
Charms and bracelets represented 79 percent of total revenue in the second quarter compared with 84 percent in the second quarter of 2015.
The Pandora Group reported profit of 1.22 billion Danish krone (HK$1.41 billion) for the second quarter, compared with 910 million Danish krone in the comparable quarter of 2015. Group revenue increased by 20 percent to 4.32 billion Danish krone, (25 percent increase in local currency), compared with the second quarter of 2015.
The Rose Collection highlights:
These have been inspired by the revival of logos and iconography in fashion and they pay tribute to the legacy of classic design. The Hearts of Pandora necklace pendant is resplendent in the warm rosy hue of a special metal blend. A gleaming, logo-embellished circle adorns one side, and a halo of clear cubic zirconia stones shimmers on the other, fused together by a delicate structure of cut-out hearts.
Circles of brilliant cubic zirconia spotlights illuminate the delicate Forever Pandora stud earrings, emitting a blush-colored glow that lights up the face of the woman wearing them. Crafted from the special metal blend of Pandora Rose, the sophisticated studs gain an extra dimension of intrigue and glamour when styled with the reversible Hearts of Pandora collier necklace, also in feminine pink.
Timeless symbols of fashion and femininity that evoke a sense of vintage elegance, adorn the Sparkling Bow ring and matching stud earrings. The designs feature trendy embellishments of twinkling cubic zirconia ribbons. Multiplying the look with sterling silver bow jewelry creates a contrast of warm and cool colors.
The special Pandora Rose metal blend puts a soft and subtle spin on bold shapes and textures, akin to the warm glow of candlelight. The Hearts of Pandora and Timeless Elegance rings, styled with a two-tone bracelet with polished and pavé charms, and accents of sparkling sterling silver, epitomise the effect.